广货行天下，不只卖产品

Core Viewpoint - The "Guangdong Goods Going Global" spring campaign represents a collaborative effort among the government, platforms, and enterprises to transform the industrial ecosystem, moving beyond mere product sales to showcase Guangdong's manufacturing innovation and competitiveness [1][2][3] Government Role - The event is supported by six government departments, indicating a shift from merely promoting products to acting as industrial planners, aiming to elevate Guangdong manufacturing through coordinated promotional activities [1] - The campaign will span an entire season, featuring weekly promotional events and 18 series of activities around key consumption periods, demonstrating the government's proactive role in enhancing the industrial landscape [1] Platform Support - The campaign introduces an innovative "live demonstration zone," utilizing major e-commerce platforms like Taobao, JD.com, Douyin, and Pinduoduo to showcase Guangdong products and provide targeted promotional information [2] - This model combines live presentations, immediate experiences, and online sales, creating a synergistic effect that boosts short-term sales and establishes long-term consumer recognition of Guangdong products [2] Enterprise Participation - Over 6,000 enterprises are participating, driven by the desire to expand market reach and revenue, while showcasing innovative products such as AI appliances and energy-efficient devices [2] - The transition from "Guangdong manufacturing" to "Guangdong intelligent manufacturing" is highlighted, with products gaining global recognition due to their technological advancements and superior user experiences [2] Overall Significance - The "Guangdong Goods Going Global" initiative is a comprehensive system involving collaboration among government, platforms, and enterprises, aimed at promoting Guangdong products as intelligent, green, and open to the world [3] - This initiative is positioned as a crucial pathway for Guangdong manufacturing to achieve high-quality development and establish itself as a global leader in intelligent manufacturing [3]