家电专场掀热潮

Group 1 - The "Guangdong Goods Go Global" spring campaign was launched on January 15, featuring a home appliance promotion event in Foshan, Guangdong, aimed at boosting consumer spending through an innovative model of "live streaming + instant experience + online direct sales" [1] - Over 30 Guangdong home appliance companies, including Galanz, Midea, and Wanhe, showcased their flagship products in live streaming sessions, with Galanz achieving significant sales shortly after starting its broadcast [1] - The event highlighted the robust manufacturing ecosystem in Guangdong, which supports a complete industrial system covering 31 major categories [1] Group 2 - The campaign offered substantial consumer incentives through a combination of government subsidies, corporate discounts, and platform promotions, with government subsidies reaching up to 15% for trade-in programs [2] - Major e-commerce platforms, including Taobao, JD.com, Douyin, and others, created dedicated sections for the campaign, allowing consumers to stack discounts, with some products seeing total discounts exceeding 20% [2] - The initiative is not just a short-term promotion but aims to establish a sustainable promotional brand, with plans to extend beyond home appliances to other advantageous industrial clusters in Guangdong [2]