策马助农千万里，她为何让天山南北哀恸？|南岭东风

Core Viewpoint - The article highlights the impactful contributions of He Jiaolong, a prominent figure in promoting agricultural products from Xinjiang, who tragically passed away while working on a promotional video for the upcoming Spring Festival. Her dedication to helping local farmers and enhancing the visibility of Xinjiang's agricultural products through innovative marketing strategies is emphasized throughout the piece [21][22][65]. Group 1: Achievements and Contributions - He Jiaolong, known as the "County Chief on Horseback," has utilized live streaming and short videos to promote agricultural products from Xinjiang's Ili region, achieving significant sales and visibility [14][15]. - In 2025, she published 628 videos with a total viewership of over 10 billion, and conducted 396 live streaming sessions, generating a sales volume of 360 million yuan [15][16]. - Under her leadership, Xinjiang established eight e-commerce live streaming bases and over 400 agricultural enterprises transitioned to e-commerce, significantly enhancing the region's agricultural market presence [47][52]. Group 2: Vision and Future Plans - He Jiaolong aimed to integrate Xinjiang's agricultural products into the Guangdong-Hong Kong-Macao Greater Bay Area market, expressing her commitment to promoting local products on a larger scale [24][28]. - She emphasized the importance of building a robust agricultural market system, drawing inspiration from Guangdong's successful marketing strategies to improve the quality and marketability of Xinjiang's agricultural products [70]. - The "Taste of Xinjiang" brand was projected to exceed 20 billion yuan in direct sales and related sales by the end of 2025, showcasing her effective brand management skills [57]. Group 3: Legacy and Impact - He Jiaolong's passing has left a profound impact on the community, with many remembering her as a dedicated public servant who merged her professional duties with her passion for agricultural development [65][76]. - Her approach to live streaming was characterized as a public service aimed at helping farmers, as she never charged any fees for her promotional activities, reinforcing her commitment to the cause [59][61]. - The article reflects on her legacy as a symbol of dedication to rural revitalization and the promotion of local agricultural products, inspiring others to follow in her footsteps [76][80].