力挺华与华！西贝创始人贾国龙喊话有关部门：应监管网络乱象

Core Viewpoint - The founder of Xibei, Jia Guolong, publicly supports Hua Yu Hua amidst controversy, emphasizing the importance of food quality and safety over public relations tactics [1][9] Group 1: Company Response and Strategy - Jia Guolong confirmed that Xibei will close 102 stores, approximately 30% of its total locations, in the first quarter of the year [9][11] - The company has been facing online criticism regarding its use of pre-prepared dishes, which Jia Guolong refutes, stating that Xibei's food quality is among the industry's best [9][11] - Xibei has been in partnership with Hua Yu Hua for over 10 years, paying more than 60 million yuan in consulting fees [4][11] Group 2: Public Relations and Online Criticism - Jia Guolong criticized the online backlash against those who supported Xibei, calling for regulatory action against online harassment [2][9] - He expressed that the best public relations is authenticity and sincerity, rather than traditional PR tactics [1][9] - The founder's comments reflect a shift from previous reflections on handling public relations, indicating a more combative stance against online criticism [11] Group 3: Financial and Operational Impact - Following the store closures, Xibei will have approximately 247 locations remaining, a significant reduction from nearly 400 previously reported [11] - The company is committed to ensuring that departing employees receive their wages and that customer loyalty cards remain valid at other locations [11]