Visa 首开外卡 Apple Pay 通道，中国跨境支付“无感”升级

Core Insights - Visa has partnered with Apple to allow Chinese cardholders to link their Visa cards to Apple Pay for seamless payments abroad, marking a significant advancement in cross-border payment solutions [1][3][12] Group 1: Payment Innovation - Visa is the first foreign card organization to enable this payment channel, facilitating a "frictionless" cross-border payment experience for Chinese consumers [3][12] - The collaboration with Apple allows users to bind their Visa cards to Apple Pay, enhancing payment convenience across various scenarios, including in-store, mobile apps, and online [1][4] - The initial launch supports eight major banks in China, with plans to expand to more banks in the future [3][4] Group 2: User Experience - Users can complete payments by simply tapping their iPhone or Apple Watch, utilizing Face ID or Touch ID for authentication, which streamlines the payment process [4][5] - The integration of Apple Pay with Visa allows users to enjoy the same rewards and benefits as with physical cards, including exclusive discounts and offers [5][6] Group 3: Security Measures - Visa's payment tokenization technology enhances security by replacing real card numbers with unique device account numbers, minimizing the risk of fraud [6][7] - The system ensures that real card numbers are not stored on devices or transmitted to merchants, providing an additional layer of protection for users [6][7] Group 4: Market Commitment - Visa's initiative reflects its nearly 40-year commitment to the Chinese market, evolving from a payment network provider to a key player in the modernization of China's payment industry [8][9] - The company has played a crucial role in the development of China's payment infrastructure, facilitating international payment solutions and enhancing cross-border commerce [9][10] Group 5: Future Developments - Visa plans to continue its innovation in payment solutions, including upgrades to dual-branded credit cards and the expansion of contactless payment methods in public transportation [10][11] - The company aims to achieve 100% payment tokenization in e-commerce transactions, further reducing fraud rates and enhancing user trust [7][11]