Xin Lang Cai Jing·2026-01-16 02:21Core Insights - Chow Tai Fook Jewelry Group announced the opening of a strategically significant new store in Siam Paragon, Bangkok, on January 16, and appointed actor Yang Yang as the global brand ambassador [1][4] Company Expansion Strategy - Chow Tai Fook operates over 5,000 stores globally and has a market capitalization of approximately HKD 122 billion as of December 31, 2025 [1][4] - The company aims to enhance its international retail experience as a key part of its brand transformation strategy, emphasizing its commitment to becoming a leader in the global luxury goods sector [1][4] - The appointment of Yang Yang as the global brand ambassador is a crucial aspect of the company's strategic vision to shape a fashionable and elegant image for Chinese luxury brands on the world stage [1][4] International Market Development - Chow Tai Fook has a long history of international expansion, having opened its first overseas store in Singapore 15 years ago, marking its entry into the Southeast Asian market [1][4] - Following the opening of a newly designed store at Changi Airport in Singapore in November 2025, the Bangkok store is the next step in its international retail network expansion [1][4] - The company plans to enter the Australian market by June 2026 and open a new store in Canada, with intentions to enter the Middle Eastern market within two years [1][4]