Xin Lang Cai Jing·2026-01-16 03:18Core Insights - Alipay, in collaboration with partners including Qianwen App, Taobao Flash Purchase, Rokid, Damai, and Alibaba Cloud, has officially launched the ACT Protocol (Agentic Commerce Trust Protocol), which is China's first open technical protocol framework designed for agent commercial needs [1][4]. Group 1: ACT Protocol Overview - The ACT Protocol aims to create a "universal language" for the collaboration between AI and e-commerce, food delivery, and other service platforms, facilitating more convenient and efficient execution of AI tasks across different terminals, systems, and platforms [1][4]. Group 2: Practical Application - An example of the ACT Protocol in action is the Qianwen App, which successfully integrates Taobao Flash Purchase with Alipay AI payment. Users can simply instruct Qianwen to order a drink, and the app will intelligently recommend nearby products based on the user's location, while also handling price comparisons and automatic coupon redemption [3][6]. - The entire shopping process is streamlined into a conversational, automated experience without switching platforms, with Qianwen acting as a dedicated "shopping assistant" to manage complex operations [3][6]. Group 3: Infrastructure and Security - Alipay has established four core infrastructure standards: "Delegated Authorization Domain," "Commercial Interaction Domain," "Payment Service Domain," and "Trust Service Domain," ensuring that AI operations are fully traceable and verifiable [3][6]. - Unlike traditional payment models, under the ACT Protocol, AI only executes the order placement, while the payment process remains under the user's control or authorization, significantly saving time for users while ensuring fund security [3][6]. Group 4: Benefits for Merchants - For merchants, integrating AI-native applications will be simplified as they only need to configure a unified interface according to the protocol standards, allowing for seamless multi-channel access without the need for complex API development, thus greatly reducing integration costs [3][6].