Core Viewpoint - Beike (NYSE: BEKE; 02423.HK) has issued an internal notice emphasizing self-discipline across its platform, reiterating a neutral market perspective and strict adherence to company values, including the "Three Musts and Six Prohibitions" [1][2] Group 1: Internal Regulations - Beike requires all employees and platform participants to comply with the company's values and the neutral market perspective [1] - The "Three Musts" include: providing honest and professional services to stabilize the real estate market, ensuring the authenticity of property information, and offering comprehensive and objective information to assist users in rational pricing decisions [1] - The "Six Prohibitions" include: prohibiting subjective speculation that undermines the market, distorting national policy interpretations, posting false information on social media, coercing buyers and sellers to lower or raise prices, committing fraud through deceptive practices, and exaggerating service effectiveness to mislead customer expectations [1] Group 2: Enforcement Actions - Beike has already imposed strict penalties on employees and agents in locations such as Hangzhou and Changsha for violations of these regulations [1] - Specific actions taken include stopping incentive programs that encouraged price reductions, placing responsible individuals under review, and restricting their promotion and performance evaluation opportunities for one year [1]
贝壳：严禁主观引导或强迫房产买卖双方降价或抬价 坚决杜绝暴力压价