Zheng Quan Shi Bao Wang·2026-01-16 03:33Core Insights - Chow Tai Fook Jewelry Group has opened a strategically significant new store in Siam Paragon, Bangkok, and appointed Chinese actor Yang Yang as its global brand ambassador [1] Group 1: Expansion Strategy - The company currently operates over 5,000 stores globally, emphasizing its commitment to enhancing its presence in premium luxury locations in international markets [1] - The opening of the Bangkok store is part of the brand's transformation strategy aimed at creating an exceptional retail experience as a key component of its international expansion [1] Group 2: Brand Positioning - The appointment of Yang Yang as the global brand ambassador is a crucial aspect of the company's strategic vision, aiming to shape a fashionable and elegant image for the Chinese luxury brand on the world stage [1] Group 3: Future Plans - Chow Tai Fook Jewelry has a long history of international expansion, having opened its first overseas store in Singapore 15 years ago, and plans to enter the Australian market by June 2026 and open a new store in Canada [1] - The company also aims to enter the Middle Eastern market within the next two years [1]