一站式囤“建德味道”！消费券叠加青创客直播助农

Group 1 - The core idea of the news is the launch of the "JianDe Flavor" New Year goods festival and the "More Flavor" Spring Consumption Season, aimed at promoting local agricultural products and enhancing consumer engagement through subsidies and live streaming [1][2] - JianDe New Agricultural Market is the largest agricultural wholesale complex in western Hangzhou, featuring 24 local specialty stalls and over 80 stalls for New Year goods, showcasing various traditional and high-quality agricultural products [1] - The local government has introduced a subsidy of 600,000 yuan in consumption vouchers, which are expected to stimulate nearly 5 million yuan in consumer spending through online distribution and offline redemption [1] Group 2 - The "More Flavor" exhibition area is popular, with young entrepreneur Que Wanting helping local farmers sell 150,000 yuan worth of mountain products since June 2025, illustrating the initiative's success in connecting rural producers with urban markets [2] - The "JianDe Flavor" brand identity was launched to enhance the branding and storytelling of JianDe's culinary and agricultural products, supported by a joint committee involving multiple departments [2] - The JianDe municipal government plans to leverage the "JianDe Flavor" brand to enhance economic development and improve the flow of goods and people between rural and urban areas [3]