国潮AI卷动淘货人海！四季青清仓大促变文旅嘉年华

Core Insights - The annual year-end promotion at the Siqiqing clothing district has introduced innovative features, including outdoor markets, traditional aesthetics spaces, AI fitting technology, and a new men's clothing market, aiming to provide visitors with an immersive cultural and tourism experience that combines quality, affordability, and fashion exploration [1] Group 1: Promotion Details - The promotion features significant discounts, with items like wool sweaters priced at 90 yuan and overcoats ranging from 150 to 200 yuan, showcasing the depth of the discounts available [2] - The outdoor market area has expanded from over 900 square meters last year to approximately 1,600 square meters this year, with seven participating markets and 27 outdoor stalls fully booked within half an hour [2] - Some markets have introduced a return and exchange service, enhancing consumer confidence in their purchases [2] Group 2: Experience and Transformation - The Siqiqing district is transforming shopping into an immersive carnival experience, integrating shopping with entertainment and cultural activities [3] - The "Xizi Magic Box" space has been revamped with a focus on Eastern aesthetics and features an AI fitting experience that allows visitors to create virtual outfits based on their body measurements [3] - The district aims to evolve from being known as "China's first clothing street" to becoming an "international tourism hotspot," with a focus on diverse consumer experiences [3] Group 3: Future Goals - The district's goal is to provide visitors with not just clothing but also a unique memory that blends fashion with urban culture [4] - The "Siqiqing Quality Products" initiative is driving continuous scene renewal and business upgrades, positioning the area as a vibrant fashion lifestyle center with global reach [4]