德庆贡柑已售近八成，黄果批量上市成为年前“抢手货”

Core Viewpoint - The article highlights the successful sales and market strategies of Deqing Gonggan, a premium citrus fruit from Deqing County, Guangdong, which has seen nearly 80% of its production sold ahead of the peak season, showcasing its growing brand value and innovative marketing approaches [1][3][10]. Group 1: Production and Sales - In 2025, Deqing County's Gonggan harvesting area is projected to reach 43,700 acres, with a total output of 83,500 tons and an estimated total value of approximately 940 million yuan [2][3]. - Currently, nearly 80% of the Gonggan has been sold, indicating strong market demand [3]. Group 2: Brand Value and Market Strategy - Deqing Gonggan, known as the "King of Citrus" in China, has a brand value of 10.8 billion yuan, supported by a systematic approach to production and marketing [6][7]. - The county has initiated a comprehensive marketing strategy involving media partnerships and various promotional activities to enhance the Gonggan brand value chain [8][9]. Group 3: Product Innovation and Diversification - Deqing Gonggan has expanded beyond fresh fruit sales to include value-added products such as NFC (Not From Concentrate) Gonggan juice and plans for Gonggan wine, with 300,000 pounds of Gonggan purchased for juice production this year [15][18]. - The Gonggan peel is being processed into a product similar to dried tangerine peel, which has seen sales increase from 400 pounds in 2021 to 1,100 pounds in 2025 [20]. Group 4: Logistics and Distribution - A new logistics model has been established, allowing for a "next-day delivery" service for Deqing Gonggan, ensuring that fresh fruit reaches consumers within 24 hours of harvest [24][25][26].