周大福官宣杨洋为全球品牌代言人

Core Insights - Chow Tai Fook has officially announced Yang Yang as its global brand ambassador, marking a significant step in its marketing strategy [1] - The company is set to open a strategically important new store in Siam Paragon, Bangkok, which represents its continued expansion into the Southeast Asian market [1] - This move follows Chow Tai Fook's previous overseas ventures, including its first store in Singapore 15 years ago and the upcoming opening of a new design store at Changi Airport in Singapore in November 2025 [1] Company Strategy - The appointment of Yang Yang as the brand ambassador aims to enhance brand visibility and connect with younger consumers [1] - The new store in Bangkok is part of a broader strategy to strengthen Chow Tai Fook's presence in key international markets [1] Market Expansion - The opening of the Bangkok store is a notable event in Chow Tai Fook's international expansion, following its historical entry into Southeast Asia [1] - The company is leveraging high-profile endorsements and strategic locations to capture market share in the competitive jewelry sector [1]