周大福于曼谷暹罗百丽宫开设全新形象店铺

Core Viewpoint - Chow Tai Fook Jewelry Group is expanding its international presence with the opening of a new flagship store in Bangkok's Siam Paragon, marking a significant step in its brand transformation and internationalization strategy [1] Group 1: Expansion Strategy - The company aims to have over 5,000 stores globally by December 31, 2025, with a market capitalization of approximately HKD 122 billion [1] - The international expansion strategy involves a dual approach of revitalizing existing markets and exploring high-potential new markets [1] - As of the first half of the 2026 fiscal year (April to September 2025), the company has around 60 retail points in international markets, with a nearly 17% year-on-year increase in retail sales in these markets, including duty-free operations in China [1] Group 2: Regional Developments - Chow Tai Fook entered the Southeast Asian market 15 years ago with its first store in Singapore and has since opened a new design store at Changi Airport in November 2025 [1] - The Bangkok store is part of the company's ongoing efforts to establish a new brand image in the region [1] - Plans are in place to enter the Australian market by the end of June 2026, open a new store in Canada, and expand into the Middle East within two years [1]