抖音严打“畸形吃播” 近一个月处置3825个违规账号
Xin Lang Cai Jing·2026-01-16 04:05

Core Viewpoint - Douyin has announced measures to combat abnormal eating broadcasts, highlighting its commitment to eliminating content that promotes unhealthy eating habits and low-quality entertainment [1][2]. Summary by Relevant Sections Regulatory Actions - In the past month, Douyin has dealt with 19,000 pieces of violating content and 5,020 violating live broadcast rooms, imposing various penalties on 3,825 accounts, including removal of followers gained from violating content, suspension of monetization rights, and bans [1][2]. Content Guidelines - Douyin strictly prohibits all forms of abnormal eating broadcasts that rely on "curiosity," "vulgarity," or "exaggeration" to attract traffic, forbidding users from binge eating, consuming abnormal foods, or using bizarre eating methods to gain followers [1][2]. Examples of Violations - The announcement lists typical violations, including accounts that posted content featuring the consumption of abnormal foods, such as raw animal organs, and exaggerated eating behaviors to attract views. These actions are seen as potentially harmful and misleading [1][2]. - Specific cases include accounts showcasing excessive food consumption in a manner that promotes wastefulness and unhealthy eating culture. After identifying these behaviors, Douyin interrupted live broadcasts and temporarily revoked permissions [1][2].