开年读好书： 寻一场高质量的“远行”

Group 1 - The 2026 Beijing Book Fair, regarded as a barometer for the Chinese publishing industry, concluded on January 10, attracting over 711 exhibitors and showcasing more than 400,000 titles [1][2] - The event emphasized the integration of high-quality development in the publishing industry and deepening public reading, serving as a platform for industry exchange and collaboration [3][4] - The implementation of the "National Reading Promotion Regulations" starting February 1, 2026, is expected to boost confidence in the publishing sector and promote a reading culture [1][5] Group 2 - The retail market for books is projected to reach a scale of 110.4 billion yuan in 2025, with significant growth in segments related to health, skills, and current affairs [5] - The trend of channel differentiation continues, with content e-commerce (including live streaming and short videos) accounting for 40.53% of the overall retail market, surpassing traditional e-commerce platforms [5] - Young consumers, particularly those born after 2000 and in the 1990s, are showing increased enthusiasm for book purchases, making the beginning of the year a prime time for reading planning and book buying [5] Group 3 - The fair showcased advancements in artificial intelligence and digital publishing, highlighting technologies such as intelligent editing systems and digital reading platforms [6][7] - Various digital products were presented, offering readers a more personalized and immersive learning experience, while also addressing eye protection through innovative reading formats [7][8] - The integration of traditional publishing with technology is seen as a key direction for the industry's digital transformation [7][8] Group 4 - The fair featured a variety of cultural and creative products, with notable items like the "Lu Xun" cultural merchandise gaining popularity among attendees [8][9] - Publishers are increasingly leveraging cultural elements from classic literature to create engaging merchandise, reflecting the enduring appeal of traditional culture [9][10] - The establishment of a cross-border cultural product exhibition area, with 101 booths, indicates a growing synergy between the cultural creative industry and publishing [10]