Sou Hu Wang·2026-01-16 04:15Group 1 - Smartwool, a functional outdoor brand under VF Corporation, has officially opened its first store in Beijing, aiming to meet the diverse needs of Chinese consumers [1][3] - The opening of the Smartwool store is part of VF Corporation's strategy to adapt to consumer trends and enhance retail and service experiences in the Chinese market [3][8] - Smartwool has been committed to using fine Merino wool combined with exclusive blending technology since its establishment in 1994, creating lightweight and comfortable fabrics [3][10] Group 2 - Smartwool offers a comprehensive range of outdoor products, including apparel and specialized socks for various outdoor activities such as trail running, hiking, and skiing [4][10] - The brand aims to cater to both seasoned outdoor enthusiasts and urban explorers, providing equipment that meets individual needs for outdoor adventures [4][10] - The store opening marks a new phase in VF Corporation's development in China and is a key initiative in its localization strategy [8] Group 3 - VF Corporation, founded in 1899, operates a portfolio of leading outdoor, sports, and lifestyle brands, generating nearly $10 billion in annual sales and employing over 30,000 people [9] - The company emphasizes five core values: Trust and Integrity, Consumer First, Embrace the Now, Growth Mindset, and Win Together, focusing on innovation and adapting to changing consumer demands [9] - Smartwool's philosophy of "行远，知优" (Go far, know excellence) reflects its commitment to sustainable practices and a vibrant outdoor lifestyle [10]