一汽奥迪“千万用户”里程碑达成，全新奥迪Q5L上市领衔“油电混共进全智”战略

Core Insights - The establishment of a joint luxury car brand with over ten million users marks a significant milestone for the Chinese market, showcasing the brand's development and integration into China's economic reforms [2][3] - The launch event highlighted the introduction of the new Audi Q5L and A6L, emphasizing the brand's commitment to innovation and customer experience [1][9] Group 1: Company Milestones - On January 15, the "FAW Audi Ten Million Users Celebration and New Product Launch Night" was held, celebrating the achievement of ten million users [3] - FAW Audi has been a pioneer in the domestic luxury car market for 38 years, focusing on localization and user-centric development [5] - The company aims to reach a second milestone of ten million users by transforming its strategy and expanding its market presence [5][12] Group 2: Product Innovations - The new Audi Q5L, priced between 309,800 and 384,800 yuan, is the first SUV to feature the PPC luxury fuel intelligent platform, enhancing its design, control, and luxury aspects [14][15] - The Q5L has a 125mm longer wheelbase compared to its overseas version and offers exclusive color options for the Chinese market [15] - The new Audi A6L made its global debut, showcasing the brand's advancements in both fuel and electric vehicle platforms [7][9] Group 3: Customer Experience Strategy - FAW Audi launched the "Zhen·Heart Path" customer experience strategy, focusing on three themes: respect, joy, and enjoyment, along with ten service commitments [12] - The company aims to lead in brand development, technology, customer experience, and ecological responsibility through strategic upgrades [12]