承德加快推进文旅产业融合发展

Core Insights - Chengde's cultural and tourism industry is projected to achieve significant growth by 2025, with expected increases in tourist reception and total revenue by approximately 13% and 12% respectively, surpassing the provincial average [1] - The city has been recognized as a national pilot city for tourism promotion and has been included in the "Top 20 Quality Health and Leisure Tourism Destinations" for 2025 [1] Group 1: Project Development - Chengde has planned and implemented 119 cultural and tourism projects, with 58 projects already under construction, including 26 hot spring tourism and wellness projects, 12 of which are now operational [3] - The Chengde Fanmu Luohanshan Cultural and Creative Park is undergoing business upgrades, adding 15 new merchants to invigorate the tourism industry [3] Group 2: Marketing and Promotion - The city has invested in tourism advertising on platforms like CCTV and has established promotional campaigns in key areas such as Beijing, resulting in over 100 million views [4] - Chengde has conducted targeted promotional activities in over 20 cities, enhancing regional cultural tourism cooperation and successfully hosting various events, including the 18th Chengde International Tourism Culture Festival [4] Group 3: Product and Service Quality - Chengde County's Tangjiawan Scenic Area has been upgraded to a 4A-level tourist attraction, while other areas have received provincial-level tourism resort approvals [4] - The first Non-material Cultural Heritage Creative and Tourism Product Competition has fostered several outstanding cultural products and established multiple cooperation intentions [4] Group 4: Regulatory and Safety Measures - The city has introduced local regulations to support rural tourism and the protection of intangible cultural heritage, alongside implementing industry standards and training over 7,000 tourism service personnel [6][7] - A comprehensive safety production campaign has been launched, ensuring thorough inspections and regulatory oversight in the tourism sector [7] Group 5: Future Plans - Chengde's tourism department aims to set new targets and develop plans for the "14th Five-Year Plan" and 2026, focusing on high-quality tourism seasons and expanding market reach [7]