西贝品牌负责人宋宣离职,贾国龙发声:他受了不少委屈,一切都是我做的
Xin Lang Cai Jing·2026-01-16 04:47

Core Viewpoint - The departure of Song Xuan, the Vice President of Public Relations at Xibei, is confirmed by Chairman Jia Guolong, who emphasizes that the decision-making ultimately rests with him and not with Song or their partner, Hua Yu Hua [3][10]. Group 1: Departure of Song Xuan - Song Xuan has left his position at Xibei, which occurred prior to recent statements made by Jia Guolong on social media [1][10]. - Jia Guolong acknowledges the pressure Song faced during a public relations crisis last year and expresses support for his future endeavors [3][13]. Group 2: Company’s Public Relations Strategy - Jia Guolong claims that Xibei lacks a formal public relations strategy, stating that he had no social media presence before the crisis and only recently regained access to his account [6][14]. - He asserts that Xibei's approach focuses on customer service and food quality rather than public relations, emphasizing transparency and honesty in operations [14][15]. Group 3: Store Closures - Xibei plans to close 102 stores nationwide as part of its response to the ongoing challenges faced by the company [10][14].