西贝公关负责人离职,贾国龙:去年事件他受了不少委屈,一切最终决定都是我做的
Feng Huang Wang·2026-01-16 05:47

Core Viewpoint - The recent statements from Xi Bei Group's founder, Jia Guolong, and Vice President, Song Xuan, highlight the company's commitment to transparency and customer service amidst challenges related to public perception and operational adjustments following controversies surrounding pre-prepared dishes [1][2][3][4]. Group 1: Company Response to Controversy - Xi Bei Group confirmed the closure of 102 stores, representing 30% of its total locations, with a commitment to ensure that all departing employees receive their full wages and that customer prepaid cards remain valid at other locations [3]. - Jia Guolong emphasized that the company has never engaged in public relations in the traditional sense, focusing instead on genuine customer service and product quality, which he believes has contributed to the brand's success [4]. - The company has implemented measures such as price reductions, issuing coupons, and increasing employee salaries to mitigate the impact of declining customer traffic and sales following the controversy [4]. Group 2: Leadership Statements - Song Xuan expressed his ongoing commitment to Xi Bei and acknowledged shared responsibility for the company's challenges, distancing himself from the blame placed on Jia Guolong [2]. - Jia Guolong defended Song Xuan's role in the company, stating that he has faced significant pressure and criticism during the recent events, and reiterated that all decisions ultimately rest with him [2][3]. - Jia Guolong criticized the negative portrayal of Xi Bei in the media, asserting that the company maintains high standards for food quality and safety, and that accusations of using pre-prepared dishes are unfounded [4].