新疆“冰雪+”激活多元业态引客来

Core Insights - Xinjiang's winter tourism is thriving, leveraging its ice and snow resources through an innovative "ice and snow +" model to enhance winter tourism potential [1][4] Group 1: Ice and Snow Attractions - The "Silk Road Ice City" ice and snow world in Changji City has attracted over 150,000 visitors since its opening on December 31, 2025 [1] - The park features over 20 ice and snow entertainment activities, including ice sculptures, penguin interactions, reindeer photo opportunities, snowmobiles, and ice bicycles [2] - Weekly themed performances, such as "Frozen" and "Journey to the West," are held to promote the "ice and snow +" integration and attract visitors [2] Group 2: Diverse Experiences and Economic Impact - The Alatai region is enhancing its ice and snow economy by offering immersive experiences like ice floating, hot air ballooning, paragliding, and sunset parties [2] - The Alatai General Mountain International Ski Resort has received over 500,000 visitors since the start of the new snow season, focusing on the integration of "ice and snow + low-altitude economy" [2] - The first ice floating club in China is set to open in Alatai City in November 2025, expected to attract thousands of visitors during the winter season [2] Group 3: Evolving Tourism Landscape - Xinjiang's ice and snow tourism is transitioning from "shallow consumption" to "deep experience," creating a diversified cultural and tourism ecosystem [4] - The evolving "ice and snow +" model breaks the traditional single-activity tourism pattern, aiming to provide a comprehensive, immersive experience that combines culture, sports, and leisure [4]