2025年北京接待入境游客548万人次 入境旅游加速发展

Core Insights - Beijing's inbound tourism is experiencing accelerated growth, with 5.48 million inbound tourists in 2025, a 39% increase year-on-year, and inbound tourism spending reaching 50.56 billion yuan, up 44.7% [1] Group 1: Inbound Tourism Growth - In 2025, Beijing received 5.48 million inbound tourists, marking a 39% year-on-year increase [1] - Inbound tourism spending reached 50.56 billion yuan, reflecting a 44.7% increase compared to the previous year [1] Group 2: Visitor Demographics - The inbound tourism market in Beijing shows diversified growth, with 4.557 million foreign tourists in 2025, a 41.8% increase [1] - Asian tourists (excluding Hong Kong, Macau, and Taiwan) accounted for 2.013 million visitors, up 43% [1] - European and American tourists reached 1.562 million and 641,000 respectively, with increases of 47.9% and 35.6% [1] Group 3: Policy and Service Enhancements - Policy initiatives and service upgrades are key drivers of market recovery, including the implementation of an optimized inbound tourism service action plan [1] - Enhancements include improvements in visa processing, payment systems, shopping tax refunds, and language services [1] - The introduction of 25 new global strategic tourism partners and innovative product offerings, such as the "Beijing New Discoveries" themed travel routes, enriches the tourism experience [1] Group 4: Future Plans - In 2026, Beijing aims to further enhance inbound tourism services, deepen the centralized tax refund mechanism, and strengthen overseas marketing efforts [2] - The city plans to boost the influence of initiatives like "Hello, Beijing" to support its positioning as a preferred destination for inbound tourism in China [2]