2025坚定“反转” 北京现代多款新车“智启”2026

Core Insights - Beijing Hyundai achieved a sales milestone of over 210,000 units in 2025, marking a 14.8% year-on-year increase, with a remarkable 58% surge in the second half of the year [1] - The company is undergoing a strategic transformation, focusing on resilience and quality, which is beginning to show positive results [5][7] - The visit of South Korean President Yoon Suk-yeol and the signing of 15 cooperation agreements signal a stronger partnership between China and South Korea, providing a favorable environment for Beijing Hyundai [5][6] Sales Performance - The Elantra saw an 85% increase in sales in the second half of the year, exceeding 60,000 units for the year [1] - The KUSHTU recorded a 75.3% annual growth, ranking among the top five joint venture MPVs [1] - The Tucson L and Sonata, referred to as the "twin stars" of mid-range vehicles, experienced a 66% year-on-year growth in the second half [1] Strategic Initiatives - Beijing Hyundai is committed to a dual approach of fuel and electric vehicles, maintaining a strong foundation in fuel-efficient cars while gradually expanding its electric and hybrid product lines [8] - The first pure electric SUV, EO Yiou, was launched after seven years of development and extensive testing, emphasizing safety and user experience [8] - The company is focusing on enhancing product quality and service to strengthen its brand image globally [8] Future Outlook - In 2026, Beijing Hyundai plans to launch several new energy vehicles, including two key electric models that will redefine its brand image [10][11] - The company aims to implement advanced technologies, including L2+ level intelligent driving assistance systems, and enhance user experience through digital and AI technologies [11] - A significant investment of nearly $1.1 billion from Hyundai Motor is expected to support Beijing Hyundai's electric transformation [6][12]