研报掘金丨方正证券：维持顺鑫农业“推荐”评级，聚焦新生代消费者情感共鸣

Core Viewpoint - The article highlights the launch of a new product by Shunxin Agriculture, focusing on emotional resonance with the younger generation of consumers in the liquor market [1] Group 1: Product Development - Shunxin Agriculture has introduced a new light-flavored liquor, Jinbiao Niu, designed for a "light, low-burden, and high-comfort" drinking experience [1] - The product features a systematic upgrade in design, maintaining traditional tasting rituals while promoting diverse consumption methods such as ice drinking and cocktails [1] Group 2: Market Trends - The company is responding to a shift in consumer demands from functional satisfaction to emotional value, capturing the trend during the industry's transformation period [1] - By focusing on emotional resonance, the company aims to connect with consumers in a new way, expanding the concept of "people's liquor" from basic cost-performance considerations to new dimensions of experiential and emotional recognition [1] Group 3: Industry Positioning - The article emphasizes the importance of adapting to the evolving market landscape, where the liquor industry is transitioning towards enhanced quality and value [1] - The strategic approach of Shunxin Agriculture is seen as a new idea for breaking into different consumer segments during this critical period of transformation in the industry [1]