西贝公关副总裁宋宣已离职!贾国龙称“一切决定都是我做的,跟宋宣无关”“华杉曾流泪劝我不要回应”
Mei Ri Jing Ji Xin Wen·2026-01-16 07:22

Core Insights - The public relations vice president of Xibei, Song Xuan, announced his departure after 10 years with the company, expressing gratitude towards the founder, Jia Guolong, and emphasizing the hard work of the Xibei team during challenging times [1][4] - Jia Guolong confirmed the closure of 102 stores, which represents 30% of Xibei's total locations, and stated that the closures would be completed in the first quarter [7][12] - Jia Guolong defended Song Xuan's contributions and clarified that decisions regarding public relations and the recent controversies were made solely by him, distancing the company from external public relations firms [4][13] Company Developments - Song Xuan, who previously led brand promotion and other key areas, has left Xibei for personal development reasons, and Jia Guolong expressed his support for Song's future endeavors [4][7] - The closure of 102 stores is part of a strategic move to streamline operations, with commitments made to employees regarding their wages and to customers regarding the use of stored value cards at other locations [12][14] - Jia Guolong emphasized the company's focus on authenticity and quality, rejecting criticisms related to pre-made dishes and asserting that Xibei has no formal public relations team [13][14] Leadership Statements - Jia Guolong highlighted his personal commitment to Xibei, stating that he has no assets outside the company and has dedicated his life to it [12][14] - He called for regulatory action against online harassment and emphasized the importance of maintaining a stable business environment for private enterprises [13][14] - Jia Guolong reiterated his long-standing partnership with the consulting firm Hua Yu Hua, emphasizing their role in brand building and operational consulting over the past decade [13][14]

西贝公关副总裁宋宣已离职!贾国龙称“一切决定都是我做的,跟宋宣无关”“华杉曾流泪劝我不要回应” - Reportify