去年成交近11万套商品住宅，武汉激活返乡置业需求

Core Viewpoint - The "good houses" have become a key factor in the stable development of the Wuhan real estate market, with various policies and initiatives aimed at boosting home purchases among returning youth and improving housing quality [1][4]. Group 1: Market Initiatives - The 2026 Wuhan home-buying season for returning residents was launched on January 15, attracting over 110 real estate companies and hundreds of projects, offering exclusive discounts [1]. - In 2025, Wuhan introduced two rounds of new policies to boost market confidence, including increasing the maximum personal housing provident fund loan limits and optimizing loan services for young people [3]. - The policies led to a growth in both transaction area and number of transactions, with a total transaction area of 15.8965 million square meters, up 2.75% year-on-year, and 136,738 transactions, up 1.18% year-on-year [3]. Group 2: Housing Market Dynamics - The city initiated a three-year urban renewal action plan in November, resulting in a significant increase in the sales of "good houses," with an average first-opening sales rate exceeding 70% for new projects [4]. - In 2025, the total land transaction area in Wuhan was 8.235 million square meters, a slight decrease of 0.5% year-on-year, while the average floor price rose by approximately 4.4% to 5,013.9 yuan per square meter [4]. - The average plot ratio for residential land has decreased from 2.89 in 2023 to 2.08 in 2025, indicating a shift towards higher-quality, lower-density housing products [4]. Group 3: Price and Inventory Trends - There is a significant regional price differentiation in the Wuhan real estate market, with central urban areas accounting for 43.5% of total transaction area and 50.9% of supply [5]. - Average transaction prices in Jianghan and Qiaokou districts increased by 2.6% and 0.2% respectively, while some districts experienced price declines exceeding 10% [5]. - As of November 2025, the overall clearing cycle for residential properties in Wuhan reached 27.9 months, indicating a high level of inventory, particularly in the outer districts [5]. Group 4: Strategic Shifts - The demand side of the real estate market is evolving, focusing on five key scenarios: returning residents, education, entrepreneurship, new citizens, and upgrades [5]. - The ongoing "Five Reforms and Four Goods" urban renewal initiative aims to innovate and improve service quality, transitioning the market from a focus on quantity to one on quality [5].