首批30个品牌，德州市首批“好德尚品”公共品牌发布

Core Viewpoint - Dezhou City has launched the first batch of the "Hao De Shang Pin" public brand, aiming to enhance product quality and service experience while promoting regional cultural heritage and consumer demand for high-quality living [2][4]. Group 1: Brand Development - The "Hao De Shang Pin" brand is part of Dezhou's strategy to implement a quality-driven city initiative, focusing on creating a public brand that embodies quality, integrity, and excellence [2][3]. - The brand system is structured as "1+3+N," which includes one core public brand, three categories (product brands, regional brands, geographical indications), and multiple advantageous single products across various sectors [2][3]. Group 2: Selected Brands - The first batch includes 30 brands, featuring products from established companies like Taishan Sports and Tongyu Heavy Industry, as well as local specialties like Dezhou Braised Chicken and LS compound seasoning [3]. - The selection process involved strict criteria to ensure that all chosen brands are industry benchmarks, covering the entire supply chain from product quality to brand development [3]. Group 3: Brand Promotion and Future Plans - The launch of "Hao De Shang Pin" is seen as a new initiative for industrial transformation and a starting point for enhancing public welfare and international cooperation [4]. - Future plans include increasing brand promotion through online and offline integration, fostering deep integration between brands and industrial chains, and expanding into international markets, particularly ASEAN [4].