Bilt 2.0’s low-interest premium card takes on Chase Sapphire Reserve—with mortgage and rent rewards
Yahoo Finance·2026-01-14 20:30

Core Insights - Bilt is launching three new low-interest credit cards with rates capped at 10% for the first year to address the affordability crisis faced by Americans [1][2] - The launch of the Bilt Card 2.0 series is set for February 7, with existing cardholders able to transition and preorder by January 30 [1] Group 1: Company Strategy - Bilt's CEO Ankur Jain emphasized the need for affordability in the current economic climate, positioning the brand as a solution [2] - The initiative aligns with recent political discussions, including President Trump's support for a 10% limit on credit card interest rates and the Credit Card Competition Act [2] Group 2: Product Features - Bilt cards provide unique rewards for mortgage and rent payments, differentiating them from traditional credit cards that focus on travel or merchandise [4] - The three new Bilt Card 2.0 offerings include: - Bilt Blue Card: No annual fee, 3X points on dining or groceries, and Bilt Travel Hotel credits [5][6] - Bilt Obsidian Card: $95 annual fee with premium rewards and benefits [5][6] - Bilt Palladium Card: $495 annual fee, offering high-value rewards and elevated benefits [5][6] - All three cards earn 4% back in Bilt cash on spending and allow rent and mortgage payments with no transaction fees [5]