智通财经网·2026-01-16 07:49Core Insights - The AI glasses are evolving into a new generation of human-computer interaction core carriers, with the industry experiencing a critical turning point in 2023 due to breakthroughs in multiple core technologies [1][2] - The integration of AI functionalities presents a high-value logic of "small incremental costs for large incremental experiences," which can naturally attract a large existing user base from traditional glasses and sunglasses [2] Technology Breakthroughs and Interaction Innovations - AI glasses are becoming the core carriers of human-computer interaction, with significant technological breakthroughs enabling lightweight devices to support complex voice and environmental interactions [1] - The introduction of specialized low-power chips provides the hardware foundation for offline voice interaction and real-time translation, optimizing power consumption and battery life [1] Market Expansion and Competitive Landscape - The global AI glasses market is in a phase of rapid expansion and structural differentiation, with AI glasses expected to account for 78% of smart glasses shipments by mid-2025, and global shipments projected to reach 20 million units by 2028 [3] - The market features a "one strong leader and many strong followers" structure, with leading companies taking the initiative while numerous brands follow suit, employing a dual-line product strategy [3] User Base and Market Potential - There are currently 2.2 billion people globally with vision impairment, and the global sunglasses market is projected to reach approximately $22.32 billion in 2024, providing a substantial user base for AI glasses [2] - The advancements in technology are transforming AI glasses from smartphone accessories to independent smart devices that can deliver value across multiple scenarios [2] Challenges in User Experience and Cost - The path to large-scale adoption of AI glasses faces challenges such as poor user experience leading to high return rates and high costs hindering market penetration [4] - Optical display (43%) and main control chips (31%) constitute a significant portion of the overall cost, with optical waveguide lenses and display technology being key cost constraints [4] Application Ecosystem and Privacy Concerns - The domestic market shows a fragmented brand ecosystem, limiting the core value of devices in daily scenarios, although some companies are making strides in ecosystem integration [4] - The lack of privacy and security standards needs to be addressed through industry collaboration to build user trust, which is essential for the growth of AI glasses [4]