电商龙头加码“广货行天下” 以“跨境电商+产业带”赋能广东制造全球突围

Group 1 - Guangdong is the leading province in cross-border e-commerce in China, actively promoting "Guangdong manufacturing" to global markets through initiatives like SHEIN's "Guangdong Goods Going Global" spring action plan [1][2] - SHEIN's strategy focuses on empowering industries and promoting brand globalization, leveraging its flexible supply chain and digital innovation to enhance the competitiveness of Guangdong's characteristic industrial belts [1][2] - The cross-border e-commerce model combined with industrial belts has shown significant results, with Guangdong's cross-border e-commerce import and export scale expanding 66 times over nine years, accounting for over one-third of the national total [2] Group 2 - SHEIN has implemented a "500 Cities Industrial Belt Going Global Plan," covering nearly 400 cities across China, with all 21 cities in Guangdong included, establishing the province as a model for industrial belt globalization [2] - The company's global influence is rising, with projections indicating that by 2024, SHEIN will surpass major brands like ZARA and H&M to become the third-largest fashion retailer globally, following Nike and Adidas [2] - SHEIN's investment of over 10 billion yuan in logistics has accelerated the development of a smart supply chain network in the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing regional logistics capabilities [2] Group 3 - SHEIN addresses traditional apparel industry challenges by utilizing digital tools, flexible supply chain models, and technological innovations to drive digitalization, intelligence, and sustainability in the industry [3] - The company provides free access to evolving digital tools for factories, enabling precise and transparent information flow across the entire production chain, thus addressing high inventory risks [3] - SHEIN is advancing innovations in sewing tools, digital printing techniques, and sustainable materials, contributing to the industry's green transformation and enhancing its overall value [3] Group 4 - A factory owner in Guangzhou benefited from SHEIN's digital systems, which improved production efficiency by 40% and allowed for real-time monitoring of market demands, leading to significant growth in order stability [4] - The factory expanded from a few hundred square meters to 9,000 square meters, exemplifying the successful digital transformation of Guangdong's manufacturing sector [4] - SHEIN aims to deepen collaboration with Guangdong's industrial belts, using technological and model innovations to further enhance the global brand presence and value of Guangdong goods [4]