小城大市丨花开“富贵”：一座西部县城的鲜花经济跃迁之路

Group 1 - The e-commerce live streaming market for flowers has shown strong performance amid the emotional economy trend, with the flower market gradually heating up as the Spring Festival approaches [1] - Guangxi Shanglin County has positioned the fresh flower economy as a key green industry, utilizing a "company + collective economy + farmers" model to integrate agriculture with tourism and e-commerce, thereby building a regional brand and a complete fresh flower economic ecosystem [3] - Under the guidance of the "14th Five-Year Plan" which emphasizes the cultivation of rural characteristic industries and the improvement of mechanisms to connect farmers, Shanglin County has strengthened the ecological foundation for flower planting and enhanced flower quality and yield through technological empowerment, leveraging an e-commerce logistics system to streamline the sales chain from production to consumers [5]