REI’s Mary Beth Laughton Sees a Bright Future for Outdoor Chain

REI Co-op has “lots of growth potential ahead,” according to Mary Beth Laughton, the outdoor retailer’s president and chief executive officer. Sitting down with Fast Company executive editor Amy Farley for a one-on-one chat at the National Retail Federation convention, Laughton spoke about her efforts to strike a balance between moving the 87-year-old brand forward while upholding its heritage, culture and values. This includes serving both its core customer base and those who are newer to the outdoors. ...