“死了么”五日风云，从爆火到下架

Core Insights - The "Did You Die?" app, created by a team of three young developers, gained immense popularity in a short span, reaching the top of the paid app charts in China within days of its launch [2][5][10] - The app's unique concept, which addresses the topic of mortality, resonated with users, leading to a rapid increase in user engagement and interest from investors [10][18] - Following its sudden success, the app was taken down from the Chinese App Store, casting uncertainty over its future and ongoing funding discussions [6][10] Company Overview - The app was developed by a team of three individuals, with a total development cost of 1,500 yuan, and was launched in June 2025 [12] - The app's initial valuation was set at 10 million yuan for a 10% stake, but interest from investors quickly raised its valuation to several tens of millions [8][10] - The team plans to enhance the app with new features, including SMS notifications and a potential rebranding to attract a broader audience [5][12] User Engagement - The app's user base grew by 500 times within three days, indicating a strong market demand for solutions addressing loneliness and safety for individuals living alone [5][10] - Users were primarily drawn to the app out of curiosity, with many expressing interest in its unique name and concept rather than a pressing need for its functionality [13][17] - Feedback from users highlighted a desire for more interactive features, such as social elements to alleviate feelings of loneliness [17] Market Response - The app's success prompted the rapid emergence of similar applications, indicating a growing interest in the "death-related" app market [18][20] - Competitors have noted the app's ability to attract users and generate interest, with some expressing envy over its rapid rise [20][22] - The phenomenon surrounding the app has sparked discussions about societal attitudes towards death and the need for products that address these themes [22]