Xin Lang Cai Jing·2026-01-16 08:49Core Insights - The "Jinyang Good Goods" regional brand aims to unify high-quality products from various sectors in Liuyang Economic Development Zone, enhancing consumer trust and promoting local manufacturing [1][3][4] Group 1: Brand Development - "Jinyang Good Goods" was officially launched in November 2025, aiming to create a credible brand that assures consumers of high-quality products from the region [3] - The brand has established deep partnerships with 39 leading enterprises, covering three core areas: food, medicine, and health, forming a diverse and high-quality product matrix [3][4] Group 2: Quality Assurance - The brand emphasizes a rigorous selection process for products, evaluating company qualifications, product innovation, and quality stability to maintain consumer trust [4] - A complete traceability system has been established to provide official quality assurance, enhancing consumer confidence in the products [4] Group 3: Market Strategy - The brand plans to initially focus on the local market, creating representative co-branded products, with a mid-term goal of becoming a well-known regional consumer brand in Hunan Province [6] - Long-term aspirations include building an open and win-win industrial ecosystem, allowing the "Jinyang Good Goods" model to support more regions and showcase quality Chinese products globally [6] Group 4: Upcoming Events - "Jinyang Good Goods" will feature at the "Shared Plan" Longzhutan Good Goods Shopping Festival from January 16 to 18, showcasing over twenty brand enterprises and offering customized gift boxes for the New Year [7] - The event aims to enhance consumer experience and address challenges faced by small and medium enterprises in branding and distribution [7]