“广货行天下”添新翼！广东高速服务区乡村振兴助农驿站启用

Core Viewpoint - The launch of the "Guangdong Rural Revitalization Agricultural Station" at highway service areas aims to support rural development and enhance the promotion of local agricultural products through improved transportation and consumer engagement [2][12][28]. Group 1: Initiative Overview - The "Guangdong Rural Revitalization Agricultural Station" was inaugurated on January 16 at the Wayaogang service area of the Guangsha Expressway [2][3]. - The initiative is part of the "Hundred Thousand Ten Thousand Project" aimed at accelerating rural revitalization and enhancing the integration of transportation, agriculture, culture, and commerce [9][26]. - Five pairs of service areas have been designated as "Guangdong Rural Revitalization Agricultural Stations," providing platforms for showcasing local culture, selling agricultural products, and offering local cuisine [11][12]. Group 2: Implementation Details - Each designated service area features a flagship store of over 50 square meters to directly sell local products to consumers [19]. - Specific service areas have created themed experiences, such as the "Fromhua Treasures" pop-up store and the "Qingyuan Wind" immersive exhibition hall, highlighting local specialties [20][22][24]. - The initiative has led to the establishment of 71 agricultural product stations and 211 "Guangdong Rural Revitalization Quality Agricultural Product" counters, operating at zero profit margin to support local farmers [48]. Group 3: Economic Impact - The program aims to facilitate the sale of nearly 5,000 types of local products, with a target of achieving over 166 million yuan in consumer assistance by 2025 [52][54]. - The initiative is expected to create a robust support system for rural revitalization through enhanced transportation and marketing strategies [58][59]. - The collaboration with local suppliers and the establishment of stable production and sales relationships are designed to ensure a consistent supply of quality products to the service areas [36].