现场直击宜家关店清仓3折起售：大批客人涌入门店，排队2小时结账

Core Insights - IKEA is undergoing a strategic adjustment, closing several stores in China as part of its transformation process to build a more resilient foundation for future growth and focus on local relevance [10] Group 1: Store Closures and Discounts - The IKEA store in Shanghai Baoshan will close on February 2, 2026, with discounts starting from January 15, attracting a significant increase in customer traffic, more than doubling the usual flow [4][8] - Customers reported long wait times of up to 2 hours to check out during peak hours, indicating high demand for discounted items [4] - Popular categories during the clearance sale included kitchenware, bedding, and daily household items, with discounts ranging from 30% to 60% [7] Group 2: Business Strategy and Market Challenges - IKEA's decision to close these seven stores is part of a broader strategy to address challenges such as site selection, cost control, and competition from e-commerce and price wars [11] - The company has emphasized the introduction of lower-priced products to maintain market share, planning to invest 160 million yuan in the 2026 fiscal year to promote 150 lower-priced items [11] - Over the past two fiscal years, IKEA has invested a total of 673 million yuan in launching more lower-priced products, with plans to open over ten smaller stores in the next two years to control costs and enhance flexibility [11]