2026年北京国际体育用品博览会落幕 本土品牌受关注
Xin Lang Cai Jing·2026-01-16 09:52

Group 1 - The 2026 Beijing International Sports Equipment Expo recently concluded, highlighting the rapid development of China's outdoor industry and significant improvements in comfort, performance, and safety of outdoor gear [2] - Domestic brands received considerable attention at the expo, with sustainability becoming a key consensus in industry exchanges, and the focus on players and climbers driving the market [2] - Chinese outdoor brand Penguin showcased its new extreme cold technology "Antarctic Snow Peak Series" products, emphasizing its expertise and technological accumulation in extreme environment equipment [2] Group 2 - The expo served as the opening exhibition for China's sports outdoor industry, featuring brand displays, summit forums, and diverse interactive experiences, attracting nearly 30,000 industry spectators and enthusiasts [2]