Xin Lang Cai Jing·2026-01-16 10:11Core Insights - Tmall announced the launch of over 16 million quality new products in 2025, setting a historical record for new product scale, with over 30,000 quality new products achieving sales exceeding one million, representing a 35% year-on-year increase, and an overall sales growth of 34% for new products [1][3] Group 1: New Product Launch Support - Tmall will significantly increase resource investment for the 2026 new product launches, providing special support for super new products and potential new products, aiming to enhance the success rate of "explosive launches" and create sustainable growth for brands [1][3] - Core resources on the Tmall platform, including the Taobao app's splash screen, homepage, search, recommendations, and other key areas, will be opened up to super new products, with the "Little Black Box" providing tens of millions of basic exposures [1][3] - The total traffic available for a single super new product will increase from tens of millions to hundreds of millions, with additional exclusive resources for high transaction completion rates and strong purchasing power products [1][3] Group 2: Enhanced Service Capabilities - Tmall upgraded its full-chain service capabilities for new products, integrating with platforms like Alipay, Gaode, Fliggy, and Xianyu to distribute product samples across various sectors, extending beyond e-commerce to lifestyle services, travel, and entertainment [2][4] - The Tmall TMIC introduced the "AI Xiaoxin" tool to provide trend analysis, user research, and new product design capabilities [2][4] - Tmall plans to collaborate with global top events such as F1 China, the World Cup in North America and Mexico, the Cannes Film Festival, NBA China, and the Shanghai Masters to enhance the momentum of new products in 2026 [2][4]