起亚启动2026澳大利亚网球公开赛全球推广活动 共庆合作25周年

Core Viewpoint - Kia has launched the "Move Different" global campaign to celebrate its 25-year partnership with the Australian Open, showcasing its commitment to electric mobility and innovation [1][3]. Group 1: Partnership and Celebrations - Kia has been a key partner of the Australian Open since 2002, contributing to its status as a prestigious global sporting event [3]. - The "Move Different" campaign features the new electric model EV4 and a digital series titled "25 Years of Movement," highlighting stories from ball kids, official drivers, and tennis legend Rafael Nadal [3]. - Kia's CEO, Ho Sung Song, emphasized the significance of this partnership and the shared values of innovation and excellence [3]. Group 2: Sustainable Mobility Initiatives - For the 2026 Australian Open, Kia is providing 130 official vehicles, including 55 electric vehicles (30 EV9 and 25 EV5) and 75 hybrid vehicles [5]. - The proportion of electric vehicles in the official fleet has exceeded 40%, marking a historical high for the Australian Open [7]. - Kia aims for full electrification and hybridization of its fleet by 2025, with further expansion of electric models planned for 2026 [7]. Group 3: Product Showcase and Innovations - Kia showcased the PV5 Cargo, its first electric model based on the new "Purpose Built Vehicle" platform, which has won the "2026 International Van of the Year" award [9]. - The event also featured Kia's core electric vehicle lineup, including EV4, EV5, EV6, and EV9, highlighting the company's commitment to sustainable mobility [11]. Group 4: Fan Engagement and Activities - The 2026 Australian Open will take place from January 18 to February 1, featuring various matches, including singles and doubles finals [11]. - Kia will present a custom EV9 art car inspired by Nadal's championship years during the event and host a "Legend Night" with Nadal and other tennis stars [11]. - The "25 Years of Movement" digital content series will launch, featuring stories from Nadal, ball kids, and official drivers [11][13].