品质驱动下的内外共进：启程酒管2025年度成果深度解读

Core Insights - The hotel industry is undergoing significant transformation in 2025, with Qicheng Hotel Management positioning itself as an innovator, driving product upgrades and service innovations that contribute to both its growth and the industry's momentum [1] Group 1: Product Innovation - Qicheng Hotel Management has initiated the 3.0 era, setting new standards in the hotel industry by upgrading the service standards of Meihua Lizi Hotels [1] - The company focuses on three key experience dimensions for modern business travelers: "sense of ritual, worry-free business travel, and lifestyle," offering a flexible service combination of "12 standard items + 14 optional items" to enhance guest experiences [1] - The introduction of the "Spring Breeze Ambassador" butler IP system elevates personalized service to a new level [1] Group 2: Global Expansion - In October 2025, Qicheng Hotel Management signed its first overseas project in Kuala Lumpur, Malaysia, marking the beginning of its international journey [3] - The company aims to export its mature hotel management model and unique service philosophy to the global market, participating actively in international competition and collaboration [3] Group 3: Industry Ecosystem Development - Meihua Lizi Hotels hosted multiple investment appreciation events in cities like Xi'an, Chengdu, and Wuhan in 2025, engaging in deep discussions with seasoned investors from across the country [5] - The company is building an open and win-win industry ecosystem, collaborating with investors, suppliers, and industry experts to advance its brand strategy [5] Group 4: Service Philosophy Innovation - Qicheng Hotel Management emphasizes differentiation and personalization in its services while maintaining standardized operational advantages [6] - A systematic training program ensures that every guest receives efficient and attentive service, redefining service standards in the mid-to-high-end hotel sector [6] Group 5: Long-term Vision - Qicheng Hotel Management is committed to continuously refining its operational system and solidifying brand value [8] - The company aims to provide reliable and sustainable growth support for its partners through a dual approach of standardized expansion and localized adaptation, paving the way for high-quality sustainable development in the future [8]