告别流量至上 为“AI魔改”立规

Core Viewpoint - The rise of "AI magic modification" in short video platforms is distorting classic literary works, leading to a governance initiative by the National Radio and Television Administration to protect cultural integrity and socialist core values [1][2][4]. Group 1: AI Magic Modification Phenomenon - "AI magic modification" involves altering classic characters and narratives, resulting in absurd storylines that attract curiosity but undermine the original works' seriousness [1][2]. - The user base for generative AI in China reached 515 million by June 2025, a 106.6% increase from December 2024, indicating rapid adoption and the potential for mass production of modified content [4]. - The low entry barrier of AI technology allows for large-scale production of "magic modification" videos, leading to a flood of low-quality, homogeneous content in the online space [4]. Group 2: Risks and Concerns - The phenomenon poses risks such as content distortion, misguiding audiences, and blurring the lines between fiction and reality, particularly affecting the historical understanding of youth [5][6]. - Legal experts warn that "AI magic modification" may infringe on the original authors' rights, as unauthorized use of original works for profit constitutes copyright infringement [7]. Group 3: Governance and Industry Response - A special governance initiative will be launched on January 1, 2026, focusing on cleaning up modified videos related to major literary works and historical themes [1][8]. - Platforms are urged to take responsibility for content moderation, enhance review mechanisms, and prioritize quality over mere traffic [8][9]. - Experts emphasize that governance should not stifle creativity but rather promote a healthier content ecosystem, encouraging innovation while mitigating risks [9].