9系双旗舰重塑50万级豪华市场，极氪的“破壁”方法论

Core Insights - The Chinese luxury car market is undergoing significant changes, with traditional luxury brands experiencing a decline in sales while domestic brands like Zeekr are gaining market share [1][2][3] Group 1: Market Dynamics - In 2025, traditional luxury brands saw a decline in imported car sales, with some brands experiencing a drop of over 60% year-on-year due to inventory pressure and slow electrification [2] - Conversely, Chinese high-end brands such as Zeekr, NIO, and Li Auto are steadily increasing their market share in the 300,000 to 500,000 yuan price range [2] - The shift in consumer perception among high-net-worth individuals in China is a key driver of this change, moving from valuing brand history to prioritizing technological advancement and smart experiences [3] Group 2: Product Innovation - The Zeekr 9X is recognized for its technological superiority over traditional luxury SUVs, achieving over 1,000 kilometers of range and exceptional performance through its 900V architecture [4] - The Zeekr 009 has also established itself as a leader in the MPV segment, demonstrating the brand's understanding of luxury beyond vehicle categories [5] Group 3: Global Expansion - Zeekr is transitioning from merely exporting products to a comprehensive global strategy that includes localizing products, channels, and services in various markets [7] - The brand has received international recognition, being praised as a leading global brand from China, indicating a shift from manufacturing to intelligent manufacturing and branding [8] Group 4: Strategic Integration - Zeekr's integration with its parent company Geely has allowed it to focus on long-term product development and user experience without the pressures of short-term profitability [9] - This integration provides Zeekr access to Geely's extensive resources, enhancing its ability to compete in the luxury market [9] Group 5: User Engagement - Zeekr has initiated a "communication transparency revolution," making key information accessible to users and inviting them to supervise service processes [11] - The brand's "mystery experience officer" program engages users in the feedback process, ensuring quality control from the customer's perspective [12] Group 6: Brand Evolution - Zeekr has successfully transitioned from a nascent brand to a significant player in the luxury market, showcasing that Chinese automotive brands can achieve high market scale and brand value [13]