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Core Insights - The digital market is experiencing a significant price surge in memory and storage products, with prices for 16GB memory modules increasing from around 160-170 yuan to over 700 yuan, representing a rise of over 300% [2][4] - The price increases are affecting both assembled and branded computers, leading to higher costs for consumers and a decrease in customer inquiries at retail stores [2][3] - Major PC manufacturers, including HP, Acer, and Dell, have announced price hikes for their products due to rising memory costs, with increases ranging from 10% to 30% [4][5] Price Surge in Memory Products - The price of 8GB memory modules has risen from tens of yuan to 300-400 yuan, while 1TB solid-state drives have increased from over 300 yuan to around 800 yuan [2][4] - Retailers are adjusting their inventory purchasing strategies, opting for smaller, more frequent orders to mitigate risks associated with fluctuating prices [3][4] Impact on the PC and Smartphone Industries - The price increases in memory components have led to a ripple effect throughout the supply chain, forcing manufacturers to raise prices for their products [4][5] - Smartphone manufacturers, including Xiaomi and OPPO, have also raised prices for new models, with some models seeing increases of up to 20% due to higher memory costs [5][6] Market Dynamics and Future Outlook - The global storage chip market is currently in a "super bull market," with prices expected to rise by 40%-50% in the upcoming quarters due to supply-demand imbalances and trade uncertainties [7][8] - Industry experts predict that prices may not return to previous lows until after 2027, suggesting a prolonged period of high prices for consumers [8]