Core Viewpoint - Huazhi Wine's "Huazhi Preferred" supply chain strategy aims to enhance product quality and competitiveness in the Chinese liquor market through the establishment of an expert committee and a focus on superior cost-performance ratio [2][7]. Group 1: Expert Committee Formation - The "Huazhi Preferred Expert Committee" was officially established, comprising top industry experts, including leaders from the China Food Industry Association and renowned figures in the liquor sector [2]. - The committee's expertise spans production, research and development, sensory evaluation, and scientific testing, ensuring a high standard for the quality evaluation system of Chinese liquor [4]. Group 2: Selection Process - During the selection event, the expert team evaluated over fifty liquor samples across four major flavor profiles, dedicating four hours to the assessment process [4]. - The products were subjected to a multi-dimensional and cross-flavor verification system to ensure quality and consistency [4]. Group 3: Strategic Positioning - "Huazhi Preferred" emphasizes a "superior cost-performance ratio," aiming to provide better quality at the same price point and more competitive pricing for the same quality [7]. - The strategy is built on Huazhi's existing "genuine liquor guarantee system," proprietary brands, and regional supply chains, focusing on creating a modern and intelligent retail experience [7]. Group 4: Future Plans and Market Impact - Future initiatives include collaborations with famous liquor brands for cultural and creative partnerships, as well as the introduction of authoritative testing and large-scale consumer evaluations [10]. - The shift from channel competition to deepening supply chain value aims to drive the liquor retail sector towards quality and systematic development, with potential positive impacts on consumer behavior [10].
华致酒行携手顶尖专家启动“优选供应链战略” 高质价比自有产品呼之欲出