新华解码丨直播间卖食品将有哪些监管新措施？

Core Viewpoint - The article discusses new regulatory measures introduced by the State Administration for Market Regulation (SAMR) to enhance food safety in live-streaming e-commerce, addressing issues such as false advertising, counterfeit products, and the sale of expired food. Group 1: Regulatory Measures - The SAMR has released a set of innovative measures to ensure platforms take responsibility for food safety, including a clear delineation of prohibited food items in live-streaming [1][2] - Platforms are required to verify the qualifications of live-stream operators and maintain updated records every six months, ensuring compliance with food safety regulations [2][5] - A risk management checklist must be developed by platforms, focusing on operator qualifications, banned food items, and live-streaming conduct [2][3] Group 2: Prohibited Practices - The regulations specify 13 categories of food that are banned from being sold in live-streams, including foods made from non-food materials and those containing harmful substances [2][3] - Ten specific prohibitions on live-streaming practices have been established to combat false advertising and misleading consumers, such as altering the sensory characteristics of food and making unverified health claims [3][4] Group 3: Consumer Protection - To support consumer rights, platforms must provide easy access to food safety complaint channels and ensure prompt handling of complaints [4][5] - A tiered penalty system is introduced to clarify legal bases and increase the cost of violations, creating a responsibility chain among platforms, operators, and marketers [3][4] Group 4: Implementation Timeline - The new regulations will take effect on March 20, 2026, and platforms must prepare by enhancing their compliance systems and training personnel on food safety management [5]