永辉超市携手多方打造“智利车厘子冰雪节”，解锁沉浸式冬日消费新场景

Core Insights - The "Chilean Cherry Ice and Snow Festival" was launched in Guangzhou, highlighting the strong partnership between Chile and China in fruit trade, particularly cherries [1][10][11] - Chile has been the largest source of imported cherries for China for over a decade, and there are hopes for deeper cooperation in technology exchange and trade facilitation [11][19] - The event aims to enhance consumer engagement and awareness of cherry quality through interactive experiences [5][18] Company Collaboration - YH Supermarket is a key partner for Chilean cherries in China, planning to expand the variety and packaging of cherries to meet diverse consumer needs [3][13] - YH Supermarket emphasizes full-chain quality control in collaboration with Chilean fruit exporters and logistics partners to ensure high-quality fresh fruit for consumers [15][19] - The supermarket's sales of Chilean cherries reached nearly 50 million yuan during the New Year holiday, indicating strong market demand [17] Consumer Engagement - The festival featured immersive experiences, allowing consumers to create cherry bouquets and taste various cherry varieties, enhancing the shopping experience [5][18] - Interactive games and activities at the event aimed to boost consumer interest and purchasing enthusiasm for cherries [5][18] - The focus on quality and attractive packaging positions Chilean cherries as a popular choice for gifts during the festive season [5][20] Market Trends - Chilean cherries are becoming a "star product" in the New Year goods market, with YH Supermarket promoting them as a core item for family gatherings [20] - The supermarket plans to optimize product displays and create festive scenarios to enhance cherry sales during the holiday season [20][22] - The transition of cherry varieties in the market from Santina to more visually appealing and durable options like Rabins reflects changing consumer preferences [18][20]