监管新措施出台！13类食品在直播间里坚决不能卖

Core Viewpoint - The newly released regulations on live-streaming e-commerce operators aim to enhance food safety by prohibiting the sale of 13 categories of food products deemed unsafe, effective from March 20, 2026 [1][2] Group 1: Prohibited Food Items - The regulations specify a "prohibited food sales list" that includes items produced with non-food materials, those containing toxic substances, and foods that are expired, spoiled, or contaminated [1] - Additional items on the list include meat and aquatic products from diseased or unqualified sources, pre-packaged foods without labels, and any food products banned by national regulations [1] Group 2: Responsibilities of Stakeholders - All parties involved in live-streaming, including platform operators, streamers, and marketing personnel, are required to fulfill their food safety responsibilities, ensuring accountability in case of violations [1] - Food producers must publicly disclose their licensing information and verify supplier qualifications when operating live-streams, while non-food producers must implement strict product selection systems [2] Group 3: Regulatory Measures - The regulations mandate that market supervision departments incorporate live-streamed food sales into routine oversight and annual inspection plans, with technical monitoring records recognized as electronic evidence [2] - Platforms are required to establish complaint and reporting mechanisms to address consumer concerns promptly, alongside implementing training and risk management systems [2]