新华网科技观察丨给“AI魔改”戴上“紧箍咒”

Core Viewpoint - The article discusses the rise of "AI-modified" videos that distort classic literary works and historical figures, leading to concerns about cultural integrity and legal implications. The National Radio and Television Administration (NRTA) is initiating a month-long campaign starting January 1, 2026, to address the chaotic spread of these videos [2][4]. Group 1: AI-Modified Videos and Their Impact - "AI-modified" videos are not merely harmless entertainment; they often involve the subversion and vulgarization of classic works and historical figures, using generative AI technology to produce content that is low-quality and sensational [5][6]. - The proliferation of these videos poses significant risks, including the distortion of cultural values, misleading youth perceptions, and disrupting the content industry by pushing out original works [7][8]. Group 2: Legal Risks and Regulatory Actions - The NRTA's campaign aims to combat the misuse of technology, with platforms like Douyin and Kuaishou reporting the removal of over 11,000 violating videos, including those that misrepresent classic literature and promote violence [4][9]. - Legal experts highlight that unauthorized modifications to copyrighted works may infringe on various rights, including adaptation rights and the rights of performers, potentially leading to criminal charges under the Law on the Protection of Heroes and Martyrs [8][10]. Group 3: Recommendations for Creators - Creators are advised to verify copyright ownership before using any content, ensure their work demonstrates originality, and maintain a clear distinction between legitimate commentary and infringing modifications [10][11]. - The NRTA plans to develop comprehensive governance measures post-campaign to ensure ongoing regulation of AI-generated content, indicating that this initiative is just the beginning of a longer-term strategy [10].