奔驰段建军：蓄力、再次腾飞，2026年做好三件事

Core Insights - 2025 is a challenging year for Mercedes-Benz, with a shrinking luxury car market above 400,000 yuan and a product update cycle that is in its later stages [1][3] - Despite market challenges, Mercedes-Benz aims to strengthen its presence in China by focusing on product and service enhancements [1][4] Market Trends - The market share for vehicles priced above 400,000 yuan is expected to decline from 6.3% to 5.2%, while the share for vehicles priced between 300,000 and 400,000 yuan will drop from 9.0% to 8.4% [3] - Conversely, vehicles priced below 50,000 yuan and in the 50,000 to 100,000 yuan range are seeing growth, with shares increasing from 2.6% to 3.5% and from 11.5% to 13.8%, respectively [3] Sales Performance - Mercedes-Benz plans to deliver over 575,000 new vehicles to Chinese customers in 2025, maintaining a leading market share in the core luxury segment and the high-end luxury market [3] - The annual delivery of the Mercedes-Maybach GLS SUV is projected to grow by nearly 14% [3] Product Strategy - The company will introduce over 15 new and updated models, covering various luxury segments and drive types, including the new electric platforms MB.EA, AMG.EA, and VAN.EA [4] - Key upcoming models include the new electric GLC SUV and the next-generation S-Class sedan, set to launch within the year [4] Digital Transformation - Mercedes-Benz is accelerating the upgrade of its entire vehicle lineup with intelligent features, including multiple over-the-air software updates for models equipped with the MB.OS operating system [4] - The company is focusing on enhancing retail experiences and digital operations through AI applications for customer communication and service [4] Sustainability Initiatives - The company is committed to sustainable development, promoting a green transition and aiming for a "dual 6 million" milestone in vehicle and engine production [5] - Mercedes-Benz is also involved in social initiatives, including a youth education project that is expected to benefit over 100 schools nationwide [5] Long-term Vision - The CEO emphasizes the importance of product quality, service excellence, and continued investment in China as key strategies for the company's future [7]